British media have been making inroads in the US market by invading online space, seizing readers who might otherwise visit websites of domestic outlets like Fox News or The New York Times.
And, even though US news organisations are widely respected around the world, the Brits are peeling away American readers.
According to data from research firm comScore, the tabloid Daily Mail's Mail Online overtook The New York Times last year as the world's biggest newspaper website and held the top spot in June with 44.7 million visitors.
Separate data from Web analytics site Alexa.com showed that The Guardian and BBC websites among the top 15 news sites, holding their own among CNN, Yahoo! News and others.
"In the English-speaking world, the divider of the Atlantic Ocean is ebbing away because of the Internet," said Ken Doctor, a media analyst with the research firm Outsell.
The transatlantic gap had made it difficult for print editions to make it to US shores.
But British media groups are eager to expand on digital platforms just as US media such as The Wall Street Journal and New York Times are growing their international audiences.
In June, the Financial Times launched a multimillion dollar marketing drive in the US, saying it was "underscoring its position as the authoritative source on US and global business, economic and political news."
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