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Tuesday, August 7, 2012

Zynga's chief technology officer sets out its long-term game plan

Farmville 2 screenshotZynga's upcoming Farmville 2 is the sequel to the firm's most popular game which once attracted more than 82 million users in one month
The social video game firm Zynga poses a dilemma. On the one hand its titles are some of the most popular on Facebook and app stores.
It says it attracts 182 million unique players every month - all of them potential customers for its virtual goods.
On the other it is a loss-making developer with huge ambitions but a questionable future, in part because its fortunes are so closely tied to Facebook.

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